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Outcomes achieved by the Transrural project visit (Jan 2010): opening new marketing channels for the batik groups at the Haadyao Pier ferry interchange station (the group sold around 20 items on that day) and at the weekly local craft evening event at the five star beach resort Anantara. A study visit was also made by the Nature Batik Club to the Tok Mueng Batik group in Kantang with the purpose of learning/ sharing from each other and fostering goodwill. The aim of the visit was to strengthen comradeship between the island and mainland group for marketing support initiatives.
During the project visit, the BLK fish scale group ventured into neighbouring tourist destinations of Phi Phi and Ko Lanta and was able to attract many interested buyers and potential orders at the different outlets. They have plans to follow up with visits to interested parties in the near future.
The purpose of the activities during the project visit was to help the fish and batik groups establish and penetrate new marketing channels which they were otherwise afraid to venture on their own but that which would prove to provide abundant opportunities in the said area. They have been advised to take advantage of marketing channels provided by the government sectors (through member connections and support) and the tourism industry.
During the project visit, the BLK fish scale group ventured into neighbouring tourist destinations of Phi Phi and Ko Lanta and was able to attract many interested buyers and potential orders at the different outlets. They have plans to follow up with visits to interested parties in the near future.
The purpose of the activities during the project visit was to help the fish and batik groups establish and penetrate new marketing channels which they were otherwise afraid to venture on their own but that which would prove to provide abundant opportunities in the said area. They have been advised to take advantage of marketing channels provided by the government sectors (through member connections and support) and the tourism industry.
(Bottom pix: End left LLF Founder Prof Dr Laurence and Executive Director of Transrural Trust Mr Trevor Lucey with project team and batik group)
